| One should not focus only on differences between people but look for commonality and similarity.” Guided by this Theodore Levitt quote, Vintage aims “to provide multinationals with integrated communication concepts that cross borders.” Firmly invested in pan-European marketing, our guiding principle of Vintegration ensures a unified message across borders, audiences, and communication strategies and tools.
Vintegration stands for a single communication concept, which allows for local adaptation and implementation. Vintage at a glance
Situation Since its start in 1991, Vintage has known a steady growth. Finding the best way to channel and guide that expansion has been a continuous challenge. Naturally, it all begins with having the right people in the right positions. That is where HCX stepped in to help us. Method About two years ago, one of our clients referred us to HCX. At the time, we knew we had the talent; we just wanted to make sure Vintage could benefit from maximising their potential. HCX came in and profiled the entire management team using their proven methods. The resulting profiling reports, coupled with follow-up sessions with dedicated HCX consultants, proved to be eye-opening and useful. Compare it to being confronted with a mirror image you have not seen before of yourself, your organisation and your colleagues. Surprising, confrontational, and revealing in its objectivity all at once. As you would expect, individual staff members processed and used the information provided by HCX differently. And some took the opportunity for additional individual coaching and counselling sessions more readily than others. In general though, HCX helped introduce to Vintage openness in terms of organisational structure, but also in the way people collaborate. Vintage employees gained insight into their own professional style and motivators, but also their colleagues'. This has not only lead to more mutual understanding, but also to more productive ways of working together. Result Vintage did not need big promises and ready-made success formulas. Instead, we got the no-nonsense, no-excuses consultancy that helped transition Vintage from a creative hot shop to a market leader in pan-European communication. |
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